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Partner Interview
Published October 21, 2024

Braze: Sales Org, Consumption Model & Addressing SMB

Executive Bio

Former Account Executive at Braze

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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In terms of the split between hunters versus farmers. Was there a specialized account management? Let me ask it this way, who was responsible for new logo and who was responsible for expansions within the existing base? Were those the same team or were they separate teams?

They were separate teams that reported to the same directors and VPs. Global Strat had account managers and account executives. Account managers handled upsells south of $150,000. They also had renewal manager assistance and a customer success manager, along with executive sponsors.

This is a snippet of the transcript.to get full access.

In terms of the split between hunters versus farmers. Was there a specialized account management? Let me ask it this way, who was responsible for new logo and who was responsible for expansions within the existing base? Were those the same team or were they separate teams?

Enterprise and strategic enterprise had a separate account management team, but again, only for upsells less than $150,000. At the end of the day, AEs were responsible for larger upsells and renewals with help from an account manager and a renewals manager and a success team. Mid-market did everything as a rep, handling both new business and existing accounts.

This is a snippet of the transcript.to get full access.

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