Interview Clip
Published January 22, 2020
Beauty Retail: Marketing Spend and Gross Margin
inpractise.com/articles/beauty-retail-gross-to-net
Executive Bio
Shannon Curtin
Former SVP of Consumer Beauty at Coty and Group VP of Beauty at Walgreens
Why is this interview interesting?
- How the margin structure works for beauty retailers selling branded product in store
- The importance of marketing and promotional spend to drive sales and impact on gross margin
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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