Walgreens and The US Mass Beauty Market

Executive Bio

Shannon Curtin

Former SVP of Consumer Beauty at Coty and Group VP of Beauty at Walgreens

Why is this interview interesting?

The importance of the ‘gross to net’ calculation between manufacturer and retailer
How a beauty retailer optimizes shelf space and profitability
Why mass retailers are cutting shelf space for international brands and increasing private label
Decision-making process for drugstores choosing indie brands
How marketing students can improve the chance of working in the beauty industry

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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