Walgreens and The US Mass Beauty Market

Former SVP of Consumer Beauty at Coty and Group VP of Beauty at Walgreens

Why is this interview interesting?

  • The importance of the ‘gross to net’ calculation between manufacturer and retailer
  • How a beauty retailer optimizes shelf space and profitability
  • Why mass retailers are cutting shelf space for international brands and increasing private label
  • Decision-making process for drugstores choosing indie brands
  • How marketing students can improve the chance of working in the beauty industry
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Executive Bio

Shannon Curtin

Former SVP of Consumer Beauty at Coty and Group VP of Beauty at Walgreens

Shannon has over 15 years' experience in the retail industry starting in 2000 rotating through various merchandising positions at Walmart. Shannon then moved to Walgreens in 2009 where she was responsible for $7.5B in P&L and over 12,000 SKUs across 8200 stores as Group Vice President/General Merchandise Manager Beauty/Personal Care. She then left for Coty in 2015 and was GM, USA & SVP North America, Consumer Beauty for two years before leaving to work with young cosmetic and beauty businesses.Read more

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Walgreens and The US Mass Beauty Market(October 2, 2019)

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