Basic Fit France: Gym Market Challenges
Former Managing Director at Fitness Park
inpractise.com/articles/basic-fit-french-fitness-market-challenges
Basic Fit France: Gym Market Challenges(May 13, 2024)
Former Managing Director at Fitness Park
The expert is a seasoned executive in the fitness industry with an 18-year tenure in France as both a franchisee and franchisor. She served as an early franchisee at Fitness Park, growing the branch network from 6 to over 30 locations within two years. She later acquired the Orangetheory master franchise for France and Monaco, demonstrating her expertise in gym management. She currently serves as a French board member for Europe Active.
Interview Transcript
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No.
So, when Basic Fit arrived with a very aggressive offer, they were able to offer six months free with a one-year commitment. This offer was very aggressive compared to our Fitness Park. But you have to keep in mind that Basic Fit only operates branches. It's the same group, the same pocket, so one can be profitable while the other is not because it's a balance within the group. Fitness Park, on the other hand, has franchisees. You can't do the same with franchisees because their names are on the bank loans. It's not the same strategy to develop a franchisee program compared to a branch program like Basic Fit. So, we couldn't make the same offer as us at Fitness Park at that time. And they are still in this position.
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