Partner Interview
Published May 13, 2024
Basic Fit France: Gym Market Challenges
inpractise.com/articles/basic-fit-french-fitness-market-challenges
Executive Bio
Former Managing Director at Fitness Park
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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No.
So, when Basic Fit arrived with a very aggressive offer, they were able to offer six months free with a one-year commitment. This offer was very aggressive compared to our Fitness Park. But you have to keep in mind that Basic Fit only operates branches. It's the same group, the same pocket, so one can be profitable while the other is not because it's a balance within the group. Fitness Park, on the other hand, has franchisees. You can't do the same with franchisees because their names are on the bank loans. It's not the same strategy to develop a franchisee program compared to a branch program like Basic Fit. So, we couldn't make the same offer as us at Fitness Park at that time. And they are still in this position.
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