Interview Clip
Published April 12, 2020
Bacardi: Walking in your Consumer’s Shoes
inpractise.com/articles/bacardi-customers-shoes
Executive Bio
Andy Gibson
Former Chief Marketing Officer at Bacardi & Walgreens Boots Alliance
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Why is this interview interesting?
- The risk of marketeers painting an incorrect picture of their consumer
- How to stay close to your consumer and their needs
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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