Would John ever consider opening stores, do you think?

No, he's very focused on online, which I understand. The future is online. Over the next 20 years, online will only get bigger. But the omnichannel piece is important because at least 50% of the market still shops in store. In this category, you want to feel a range cooker and a fridge. An image on a website does not suffice when you're spending £2,000 pounds on something.

So, you wanted to invest in your brand. Top of the line. But I've never heard of anyone having an AO membership. How did that come about?

It's flawed, in my opinion. John loves it and he talks about all the stats. I don't know the stats because it was launched after I left. I don't know all the stats. John tells me they are great when I see him. But they can't be because the revenue hasn't grown.