Analog Devices vs Texas Instruments: Go-To-Market Strategies
Former Marketing and Strategy Head, Battery Electronics | Automotive Safety Sensors at Analog Devices
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Analog Devices vs Texas Instruments: Go-To-Market Strategies(April 16, 2024)
Former Marketing and Strategy Head, Battery Electronics | Automotive Safety Sensors at Analog Devices
The expert is the former Marketing and Strategy Head of Battery Test Products at Analog Devices Inc (ADI). He brings 25 years of industry experience, 11 of which were spent at ADI. His tenure included roles in automotive safety and eMobility, managing solutions across the entire battery value chain.
Interview Transcript
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My concern about ADI is whether this strategy of moving away from the general-purpose part and towards the application-specific part is truly sustainable. Or will TI eventually compete with them as they have been doing in the catalog part?
An analysis revealed that 80% of our revenue was coming from only 20% of the components or parts. The rest of the parts that the R&D was producing were essentially leading towards nothing. Another internal analysis showed that even if we stopped all R&D for the next five years, our revenue would barely be affected.
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