Partner Interview
Published April 16, 2024
Analog Devices vs Texas Instruments: Go-To-Market Strategies
inpractise.com/articles/analog-devices-vs-texas-instruments-comparing-go-to-market-approaches
Executive Bio
Former Marketing and Strategy Head, Battery Electronics | Automotive Safety Sensors at Analog Devices
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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My concern about ADI is whether this strategy of moving away from the general-purpose part and towards the application-specific part is truly sustainable. Or will TI eventually compete with them as they have been doing in the catalog part?
An analysis revealed that 80% of our revenue was coming from only 20% of the components or parts. The rest of the parts that the R&D was producing were essentially leading towards nothing. Another internal analysis showed that even if we stopped all R&D for the next five years, our revenue would barely be affected.
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