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Partner Interview
Published April 16, 2024

Analog Devices vs Texas Instruments: Go-To-Market Strategies

Executive Bio

Former Marketing and Strategy Head, Battery Electronics | Automotive Safety Sensors at Analog Devices

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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My concern about ADI is whether this strategy of moving away from the general-purpose part and towards the application-specific part is truly sustainable. Or will TI eventually compete with them as they have been doing in the catalog part?

An analysis revealed that 80% of our revenue was coming from only 20% of the components or parts. The rest of the parts that the R&D was producing were essentially leading towards nothing. Another internal analysis showed that even if we stopped all R&D for the next five years, our revenue would barely be affected.

This is a snippet of the transcript.to get full access.

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