In this podcast, we explore our new content format "IP Company Learning Journeys" which curates In Practise primary research.

Each journey (accessible here) provides a framework through which to navigate and consume insights from our library on a given company.

This episode focuses on how we curated our work on Amazon's retail business including:

• How a unit flows through AMZN’s network from supplier, inbound, through the network to the customer
• Structural differences in AMZN fulfillment network design vs 3P carriers and how this impacts variable cost per shipment
• A seller’s perspective of the economics selling via FBA and FBM
• How to decouple the AMZN Retail P&L from consolidated numbers and estimate underlying retail FCF
• Endemic and non-endemic advertising across Amazon and the long-run opportunity