Addtech: M&A Process and Strategy

Former CEO Energy Products at Addtech

Why is this interview interesting?

  • Addtech’s typical acquisition target
  • How Addtech approached Rutab and communicated with management
  • M&A competition and pricing multiples
  • How Addtech looks at pricing power
  • Synergies post-acquisition
  • Challenges and opportunities for Addtech M&A growth
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Executive Bio

Sonny Mirborn

Former CEO Energy Products at Addtech

Sonny is a Former Business Unit CEO at Addtech where he was responsible for the energy products within the 2.4bn SEK energy division at Addtech. Sonny was CEO of Rutab, a Nordic-based cable business, which was acquired by Addtech in 2013. Sonny was active in the sales process and also ran Rutab within Addtech. He was then promoted to CEO of Addtech’s Energy Products in 2016 where he was responsible for 12 companies and 1bn SEK in revenue. He bought and sold companies at Addtech and was heavily involved in designing courses in Addtech’s internal business school for employees. Sonny is now the CEO of Alcadon, a Nordic-listed network infrastructure business.Read more

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Addtech: M&A Process and Strategy (July 8, 2021)

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