In Practise Logo
In Practise Logo - Blue

Explore our full content library.

Found 3 results in 3ms
Aug 4, 2025

The Trade Desk: Platform Scale, Agency Tensions & Identity Strategy

Former Director of Client Services at The Trade Desk
Partner Interview
The Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuThe Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuNetwork EffectsCounter PositioningScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer Discretionary
Jul 1, 2025

The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy

Former Director at The Trade Desk, Inc.
Partner Interview
The Trade DeskAmazonGooglePubMaticMagnitePublicis GroupeThe Trade DeskAmazonGooglePubMaticMagnitePublicis GroupeNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyCommunication ServicesConsumer Discretionary
May 20, 2025

HBO, Paramount, Comcast: Balancing FAST, Subscriptions, and Content Licensing Amidst CTV Shift

Former Head of Sales at FreeWheel
Partner Interview
The Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonThe Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonNetwork EffectsBrand EquityCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer Discretionary

You've reached the end