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Apr 22, 2026
The Trade Desk vs Publicis: Principal Media Trading & Agency Fee Transparency
Partner Interview
The Trade Desk•US•Large CapAmazonGoogleOpenAIPubMaticWPPOmnicomPublicis GroupeNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyCommunication ServicesConsumer DiscretionaryAug 4, 2025
The Trade Desk: Platform Scale, Agency Tensions & Identity Strategy
Partner Interview
The Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuThe Trade DeskApplovinNetflixAmazonWalt DisneyPublicis GroupeMetaGoogleAppleYahooRokuNetwork EffectsCounter PositioningScale EconomiesSwitching CostsBrand EquityMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksUnique IP & BrandsInformation TechnologyCommunication ServicesConsumer DiscretionaryJul 1, 2025
The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy
Partner Interview
The Trade DeskAmazonGooglePubMaticMagnitePublicis GroupeThe Trade DeskAmazonGooglePubMaticMagnitePublicis GroupeNetwork EffectsScale EconomiesSwitching CostsMarketplaces & PlatformsVertically Integrated RetailerPhysical Infra & NetworksInformation TechnologyCommunication ServicesConsumer DiscretionaryMay 20, 2025
HBO, Paramount, Comcast: Balancing FAST, Subscriptions, and Content Licensing Amidst CTV Shift
Partner Interview
The Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonThe Trade DeskPublicis GroupeComcastWarner Bros. DiscoveryParamount GlobalWalt DisneyNetflixGoogleAmazonNetwork EffectsBrand EquityCounter PositioningScale EconomiesSwitching CostsMarketplaces & PlatformsUnique IP & BrandsPhysical Infra & NetworksVertically Integrated RetailerInformation TechnologyCommunication ServicesConsumer DiscretionaryYou've reached the end