The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy
Former Director at The Trade Desk, Inc.
inpractise.com/articles/the-trade-desk-openpath-as-an-ssp-disruptor-and-ctv-moat-builder
Former Director at The Trade Desk, Inc.
Interview Transcript
This is a snippet of the transcript, sign up to read more.
Do you believe that the only way for The Trade Desk to maintain the current take rates is by affecting the economics of other parties in the programmatic ecosystem?
Absolutely, yes. OpenPath is a real-life example. If I were Magnite or PubMatic today, I'd be upset. From a dollar, 10% to 15% would typically go to PubMatic or Magnite to facilitate deals. If OpenPath is facilitating the deal now, who takes that 10% to 15%?
This is a snippet of the transcript, sign up to read more.
Related Content
The Trade Desk: Competitive Moats, DSP Landscape & CTV Trends
Former Director at The Trade Desk, Inc.
The Trade Desk: Navigating CTV Consolidation
Former Director at The Trade Desk, Inc.
The Trade Desk: CTV Take Rates & Competitive Landscape
Former President at The Trade Desk
The Trade Desk: Future of Retail Media Buying
Former Programmatic Media Director at Colgate-Palmolive
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2025 IP 1 Ltd. All rights reserved.