Partner Interview
Published July 1, 2025
The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy
inpractise.com/articles/the-trade-desk-openpath-as-an-ssp-disruptor-and-ctv-moat-builder
Executive Bio
Executive Profile Hidden
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
Do you believe that the only way for The Trade Desk to maintain the current take rates is by affecting the economics of other parties in the programmatic ecosystem?
Absolutely, yes. OpenPath is a real-life example. If I were Magnite or PubMatic today, I'd be upset. From a dollar, 10% to 15% would typically go to PubMatic or Magnite to facilitate deals. If OpenPath is facilitating the deal now, who takes that 10% to 15%?
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
Magnite: Pricing, Win Rates & Platform Performance vs Trade Desk
Current APAC Publisher on Magnite
Broadcom & Google TPU: SerDes IP, Power Efficiency & Vertical Integration Strategy
Former Senior Director of Engineering at Broadcom Inc
TSMC vs. Intel, Samsung & GlobalFoundries: How Fabless Customers Choose Foundries
Former Senior Vice President at Qualcomm
Shopify vs Salesforce Commerce Cloud: TCO, Customization & Enterprise Fit
Former Senior Enterprise Account Executive at Shopify
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.