Partner Interview
Published July 1, 2025
The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy
inpractise.com/articles/the-trade-desk-openpath-as-an-ssp-disruptor-and-ctv-moat-builder
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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Do you believe that the only way for The Trade Desk to maintain the current take rates is by affecting the economics of other parties in the programmatic ecosystem?
Absolutely, yes. OpenPath is a real-life example. If I were Magnite or PubMatic today, I'd be upset. From a dollar, 10% to 15% would typically go to PubMatic or Magnite to facilitate deals. If OpenPath is facilitating the deal now, who takes that 10% to 15%?
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