Partner Interview
Published July 1, 2025
The Trade Desk: Expanding Market Share Through UID, OpenPath, and Direct Advertiser Strategy
inpractise.com/articles/the-trade-desk-openpath-as-an-ssp-disruptor-and-ctv-moat-builder
Executive Bio
Executive Profile Hidden
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
Do you believe that the only way for The Trade Desk to maintain the current take rates is by affecting the economics of other parties in the programmatic ecosystem?
Absolutely, yes. OpenPath is a real-life example. If I were Magnite or PubMatic today, I'd be upset. From a dollar, 10% to 15% would typically go to PubMatic or Magnite to facilitate deals. If OpenPath is facilitating the deal now, who takes that 10% to 15%?
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
The Trade Desk: Challenges from Amazon DSP & Big Tech Competition
Former Manager at The Trade Desk
The Trade Desk vs Publicis: Principal Media Trading & Agency Fee Transparency
Media Director at WPP
The Trade Desk vs Amazon DSP: Open Web Budget Shifts & CPG Advertiser Testing
Media Director at WPP
Amazon DSP: Gaining Share from Google & The Trade Desk in Europe
Former Manager at Amazon Ads
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.