Uber & Setting the Take Rate
Video Series Summary
Setting the correct price for both riders and drivers on Uber's ride-hailing platform is crucial for the business to scale.
Kapil Agrawal, the Former Head of Pricing and Strategic Iniatives at Uber, helped develop the pricing strategy and structure for both UberX and UberEATs.
During this course, he will share:
- Core drivers of UberX and UberEATS pricing strategy
- How to use price to balance supply and demand in marketplace businesses
- How economies of scale will drive Uber’s ride-hailing take rate
- Potential pricing strategies for Lyft versus Uber