Airbnb: Scaling a Marketplace
Video Series Summary
Two former Airbnb executives, Sam McDonagh, a former Country Manager, and Darren Vincent, a Former Head of Supply, share insights on how they scaled Airbnb and principles to manage a marketplace.
You will learn:
- How Airbnb built the host and guest community
- Recruiting early consumer hosts and building trust with people sharing their homes
- How to market and onboard hosts
- How Airbnb built a purpose-driven community
- Airbnb take rate and pricing strategy versus Booking.com
- Regulatory risks for Airbnb