XPEL: Architectural Film Opportunity
Sales & Marketing Executive at Sun Stoppers
inpractise.com/articles/xpel-architectural-film-opportunity
Sales & Marketing Executive at Sun Stoppers
Interview Transcript
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Flat glass is on buildings?
Yes, it's residential. That's an industry term. Flat glass is the easiest to learn. You're dealing with flat windows. The only challenges you're dealing with are French panes in Charleston from houses and buildings that were built in the 1800s and earlier, which have centuries of paint that you're going to have to clean on a whole other level than a brand new home, or you're doing commercial windows. Security film is a big thing with flat glass. The major boom is Texas requiring that every school in the entire state of Texas have a contractor in place by August this year for security film. Every school in Texas and other states are following suit. As far as I know, the states haven't done it as a whole, but there are entire counties in other states doing that. So what does that mean?
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Why do they have that in place?
Considering all these factors, we're looking at a multi-billion dollar opportunity in the flat glass space. In the next few years, every school in the country could potentially get security film. This would lead to significant growth for XPEL and other companies offering security film. Businesses that don't currently offer security film will likely start installing it.
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What about the film for commercial and residential buildings? I'm referring to tinting film and window tint for energy saving applications, not necessarily security film.
The real money in flat glass, apart from the temporary boost from security film, is in retail. In September 2022, we had $28,000 in flat glass estimates. Fast forward to the same month in 2022, we had $330,000 in estimates, with the majority being for homes. This increase is due to the shift from office work to home offices.
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