Executive Bio
Scott Lack
Former Vice President at Wingstop
In Practise Notes
- The original WING concept
- The quality of the food and cook-to-order setup delights customers which drives SSS growth
- Southeastern US store AUV's are lower because of higher mom and pop competition
- Fortressing enables WING to leverage marketing dollars in each region which drives higher brand awareness and AUV's
- 2-year levered return on a new WING store even at $1m AUV in Year 2 is ~100%
- The volatility in wings not only hurts the margin but also reduces the value proposition as consumer prices increase
- How WING source wing and breast chicken and why breast bought 1-year fixed in advance vs wings on the spot market
- One potential risk is KFC or MCD's rolling out more wing offerings and taking up all the wing supply from WING
Interview Transcript
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Audio
Wingstop: Franchise Economics, Chicken Sourcing, & US Store Growth(November 8, 2021)
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