IP Company Learning Journeys

As the firehose of executive interviews from all providers continues to grow, we’re increasingly focused on curating insights from our library to save you time and help you learn about businesses as efficiently as possible. What use is an interview library if it’s too difficult or tiresome to source any insight?

Our new Company Learning Journeys aims to do just this. For each business we study, we curate a journey of certain interviews and research to read that highlight insights that help us understand the business.

IP Company Learning Journey's
IP Company Learning Journey's

We spend years and tens of thousands on primary research for each company in our highly selective coverage. IP Company Journeys aims to save you time and help you navigate effectively to insights that help you build conviction.

For example, take Amazon. We have over 100 articles on AMZN across AWS and retail. We split the learning journeys out for both businesses.

For Amazon retail, out of the 50+ hours of primary research, our work was mainly focused around three topics:

  1. How a parcel flows through AMZN’s fulfillment network vs incumbent carriers to understand variable unit shipping cost differences
  2. How to decouple AMZN Retail P&L from consolidated accounts and estimate underlying retail FCF margins
  3. How AMZN’s advertising business is structured between endemic and non-endemic advertising and estimating long-run ad revenue / GMV

In a standard reverse-chronological feed of hundreds of interviews it’s difficult to piece together each line of thinking in our research. Our Amazon Retail Learning Journey pieces our research process together and shares what we learned with links to the original source.

We walk through how AMZN’s network is structured between fulfillment centres, sortation centres, and delivery stations. And, more importantly, how unit shipping costs may change as AMZN insources more deliveries through its own network.

AMZN Fulfillment Network
AMZN Fulfillment Network

We link to our own interviews, research, and specific insights in our library that help us understand the business.

AMZN Retail: Deconstructing the P&L
AMZN Retail: Deconstructing the P&L

We help filter the 10+ AMZN advertising interviews into a more intuitive flow to understand how AMZN Ads is structured, its targeting quality, and growth opportunity.

Amazon Advertising
Amazon Advertising

For smid caps that you may not have studied before, we provide context to why we’re studying the business before curating insights from our primary research. For example, take Howden Joinery, the UK trade kitchen distribution business.

We share fundamentals on the business and links to industry data as context to help you better understand the research on our platform.

Howden Joinery
Howden Joinery

Although we’ve only published a few interviews on HWDN, our research has been focused on two topics: the threat from Wren Kitchens and HWDN's international opportunity. Rather than rely on investors searching our platform for HWDN, we curate the insights into a Company Learning Journey to save you time:

Howden Joinery, IP Company Learning Journey
Howden Joinery, IP Company Learning Journey

Given creating these journeys requires our (hopefully decent) judgement in determining what we’ve learned, it’s always worth reading the original source interviews. You may pick up different insights or learnings than us. However, given the time and money we spend learning about these businesses, hopefully this level of curation can save you time and research spend or, at the very least, provide an intuitive way to navigate the firehose of interviews available in the market.

Our Offering

In Practise is available at one price for all content. Contact us for pricing.

Our Offering
Our Offering