We've curated a list of the 20 most popular free interviews conducted by the In Practise (IP) team (led by IP co-founder Will Barnes) . Each interview has the original audio with the executive and is free to listen on our app or your podcast player. Add us to your feed here.

We're on a mission to build the highest-quality primary research library globally focused on quality companies. Each interview we conduct seeks to uncover insight into the long-term drivers of a business. We currently publish ~1,000 interviews annually with a focus on quality over quantity of published work.

Today, around 40% of our library includes interviews and IP Research conducted by the In Practise team of investment analysts. The other 60% of work published in the IP Library is conducted by IP Partners: ~40 concentrated, fundamental equity funds who have a mature fieldwork process. We're selective in who conducts interviews through our platform to ensure our library is the highest-quality globally.

Our coverage criteria for In Practise-led research is as follows:

If you're a subscriber, add us to your Spotify Feed or other podcast players for our full feed including free and paid interviews. For non-subscribers, you can read the full transcript and listen to the audio on our platform or listen on Apple Podcasts or Spotify or any other player.

While some of these interviews are a couple years old, we believe they still provide an interesting perspective into the history, core drivers and underlying unit economics of each company.

1. TransDigm: Value-Based Pricing Strategy (Spotify / Apple) w/ Former President at TransDigm
2. The Ferrari Way (Spotify / Apple) w/ Former CEO Ferrari, China
3. The Danaher Business System Mindset (Spotify / Apple) w/ Former Director at Danaher
4. Burford Capital: Pioneering Litigation Finance (Spotify / Apple) w/ Co-Founder and CEO of Burford Capital 
5. Wayfair, Amazon, and Building Global Ecommerce Supply Chains (Spotify / Apple) w/ Former Chief Global Supply Chain Officer at Wayfair
6. Tesla, Waymo, & Lyft: Hurdles to Autonomous Driving (Spotify / Apple) w/ Current EVP, Autonomous Driving at Lyft and Former VP Street View at Google 
7. Bergman & Beving: The Original Serial Acquirer (Spotify / Apple) w/ Current CEO of Bergman & Beving 
8. Online Food Delivery: A Restaurant's Perspective (Spotify / Apple) w/ Former Domino's UK CEO & Current Burger King UK CEO
9. Google & Travel Value Chain Structure (Spotify / Apple) 
10. Datadog, Open Telemetry, & A History of Observability w/ Former Senior Google Engineer and Current Principal Developer Advocate at Honeycomb (Spotify / Apple) 
11. Röko: Building a Leading Serial Acquirer (Spotify / Apple) w Founder and CEO of Röko and Former CEO at Lifco
12. SDI Group: Niche Manufacturing Serial Acquirer (Spotify / Apple) w/ Former CEO of SDI Group
13. Copart: Running a Salvage Yard w/ former General Manager at Copart (Spotify / Apple)
14. Aldi: Hard Discounter Business Models w/ Former CEO Aldi, UK (Spotify / Apple)
15. Netflix and Global Video Streaming (Spotify / Apple) w/ Former Vice President, Head of International Originals, at Netflix
16. The Early Days of Scaling GFL Environmental w/ Former VP, GFL and Right Hand Man to Patrick Dovigi (Spotify / Apple)
17. From WPP to S4 Capital: Rewriting the Advertising Industry w/ Sir Martin Sorrrell, Former CEO of WPP and CEO of S4 Capital (Spotify / Apple)
18. The Gym Group: Low Cost Economies of Scale w/ Founder and Executive Chairman at The Gym Group (Spotify / Apple)
19. Vertu Motors & UK Franchise Auto Dealers w/ Former Chairman at Vertu Motors (Spotify / Apple)
20. Upwork, 99designs & Horizontal vs Vertical Marketplaces w/ Former COO at 99designs (Spotify / Apple)