Google & Travel Value Chain Structure

Former Head of Google Travel Vertical Search

Why is this interview interesting?

  • Covid-19 impact on hotel occupancy and traffic
  • Why the OTAs are set to gain power in the travel value chain post-Covid
  • Google's position in the travel ecosystem versus the OTAs
  • How hotels can outbid OTAs on HotelAds
  • Challenges for independent hotels driving direct distribution
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Executive Bio

Javier Delgado Muerza

Former Head of Google Travel Vertical Search

Javier is a leading travel executive with experience across the whole travel value chain. He started his career at Iberia, the flag carrier of Spain, before moving to Expedia in 2003 where he spent 8 years leading the Southern European Affiliate Network. Javier then joined Google as Head of Travel in Spain before moving to Lead Travel within the Vertical Search team where he was in the team building Google Flights and HotelAds. Javier is now the Chief Commercial Officer at Iberostar, a Spanish chain with over 1,200 hotels globally, where he is responsible for marketing and distribution. Read more

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Google & Travel Value Chain Structure(April 17, 2020)

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