Tinder: Optimizing Lifetime Value

Former Director of Finance at Tinder

Why is this interview interesting?

  • How Tinder approaches monetization between subscriptions and á la carte options
  • Differences between women and men engagement, spending habits, and behavior on Tinder
  • How Tinder approach optimizing ARPU
  • Balancing new user growth, conversion, and monetization of existing users
  • New feature and product opportunities for Tinder in video and geolocation
  • How Match thinks about building a portfolio of dating brands
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Executive Bio

Drew Williams

Former Director of Finance at Tinder

Drew was one of the first 30 employees of Tinder and the Former Director of Finance. In 2014, he joined Tinder from Match.com and was responsible for building and optimizing the monetization plan for the rapidly-growing product. Drew spent 5 years at Tinder and was involved in the rollout of new features and plans like Tinder Plus, Gold and Super Likes. Prior to Tinder, Drew spent two years at Match Group as a Senior Financial Analyst where he was responsible for modelling the economics and lifetime value of users for the Match.com brand. Read more

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Tinder: Optimizing Lifetime Value(July 29, 2020)

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