Tinder: Optimizing Lifetime Value
Former Director of Finance at Tinder
inpractise.com/articles/tinder-lifetime-value
Why is this interview interesting?
- How Tinder approaches monetization between subscriptions and á la carte options
- Differences between women and men engagement, spending habits, and behavior on Tinder
- How Tinder approach optimizing ARPU
- Balancing new user growth, conversion, and monetization of existing users
- New feature and product opportunities for Tinder in video and geolocation
- How Match thinks about building a portfolio of dating brands
Tinder: Optimizing Lifetime Value(July 29, 2020)
Drew Williams
Former Director of Finance at Tinder
Interview Transcript
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