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IP Interview
Published August 7, 2020

Tinder: Optimizing Lifetime Value

MTCHMatch Group
Executive Bio

Drew Williams

Former Director of Finance at Tinder

Why is this interview interesting?

  • How Tinder approaches monetization between subscriptions and á la carte options
  • Differences between women and men engagement, spending habits, and behavior on Tinder
  • How Tinder approach optimizing ARPU
  • Balancing new user growth, conversion, and monetization of existing users
  • New feature and product opportunities for Tinder in video and geolocation
  • How Match thinks about building a portfolio of dating brands

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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