The Trade Desk: Competitive Moats, DSP Landscape & CTV Trends
Former Director at The Trade Desk, Inc.
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Former Director at The Trade Desk, Inc.
Interview Transcript
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Regarding The Trade Desk, we've discussed many topics related to the company. What do you think are The Trade Desk's key competitive advantages that are difficult to replicate?
Number one is product and innovation. They continuously focus on this. In every key client meeting, there are discussions about where their product is going and what they plan to do next. They ensure that their biggest spenders get to beta test and be involved in these developments. This is a key differentiator, as other competitors don't do this as effectively.
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