The Gym Group, Basic Fit & Discount Gyms
inpractise.com/articles/the-gym-group-basic-fit-and-discount-gyms
Why is this interview interesting?
In this episode, we explore our recent published research on discount gyms discussing:
- The key questions we've been studying around mature gym economics
- How Domino's and its fortressing strategy is an interesting frame of reference for discount gym competition
- The nature of competition in the discount gym business
- Risks to GYM and BFIT and how we structure our research around the topic
The Gym Group, Basic Fit & Discount Gyms(March 1, 2024)
This is a new podcast we're launching which is a more relaxed format discussing what we've learned from our internal primary research over the last week.
Please add our feed to your podcast player to keep up to date with future podcasts.
Other GYM Resources
- The Gym Group: Clustering Units & Post-Covid Customer Behaviour with Founder of GYM
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