IP Fieldwork Podcast
Published March 1, 2024
The Gym Group, Basic Fit & Discount Gyms
inpractise.com/articles/the-gym-group-basic-fit-and-discount-gyms
Why is this interview interesting?
In this episode, we explore our recent published research on discount gyms discussing:
- The key questions we've been studying around mature gym economics
- How Domino's and its fortressing strategy is an interesting frame of reference for discount gym competition
- The nature of competition in the discount gym business
- Risks to GYM and BFIT and how we structure our research around the topic
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a new podcast we're launching which is a more relaxed format discussing what we've learned from our internal primary research over the last week.
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Other GYM Resources
- The Gym Group: Clustering Units & Post-Covid Customer Behaviour with Founder of GYM
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