The Decline of Jaguar Land Rover
Former Director, Product Strategy, Jaguar Land Rover
inpractise.com/articles/the-decline-of-jaguar-land-rover
Why is this interview interesting?
- History of Jaguar and Land Rover brands from 1980s to today
- How Tata's decision on vehicle architecture handicapped JLR
- Componentry procurement and potential rationalization in JLR's manufacturing footprint
- Why Jaguar has little pricing power in the market
- Disadvantage of not having a captive financial business for JLR
- Internal causes of quality issues in China
The Decline of Jaguar Land Rover(November 5, 2019)
Derek Weale
Former Director, Product Strategy, Jaguar Land Rover
Interview Transcript
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