The Decline of Jaguar Land Rover
Former Director, Product Strategy, Jaguar Land Rover
inpractise.com/articles/the-decline-of-jaguar-land-rover
Why is this interview interesting?
- History of Jaguar and Land Rover brands from 1980s to today
- How Tata's decision on vehicle architecture handicapped JLR
- Componentry procurement and potential rationalization in JLR's manufacturing footprint
- Why Jaguar has little pricing power in the market
- Disadvantage of not having a captive financial business for JLR
- Internal causes of quality issues in China
The Decline of Jaguar Land Rover(November 5, 2019)
Derek Weale
Former Director, Product Strategy, Jaguar Land Rover
Derek is an autos veteran. An engineer by training with over 40 years experience working in the industry, Derek started his career working for GM in 1971. He then moved into Product Planning at Ford and was involved in launching the first generation Ford Mondeos in the 1990's and the global C-segment products in the 2000's. Derek worked at Ford from 1982 until 2010 and therefore was close to the evolution of Jaguar Land Rover. He officially moved to a management role at JLR in 2003 whilst the brands were under Ford's ownership and stayed with JLR as Director of Product Planning at JLR as a standalone business.
Interview Transcript
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