Executive Bio
Adam Lowy
Former Head of Sales at Magnite and Director of SlingTV
In Practise Notes
- Measurement is the biggest challenge for linear TV dollars moving to CTV
- How buyers are now buying upfront for CTV ads
- Programmatic CTV buying format mix; guaranteed buys, private marketplace, open auctions
- Differences between linear TV and CTV ad buying formats, pricing and measurement
- Outlook on CTV CPM's
- Why SSP's and DSP's may become more integrated
- The risk to adtech middlemen if publishers build own adtech stack
- How publishers choose a SSP
- Challenges for standalone SSP's like Magnite and Pubmatic
- TTD Positioning and risks
Interview Transcript
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Audio
The Connected TV Advertising Value Chain(October 20, 2021)
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