I was struggling to understand something else as you were explaining. Initially, you mentioned prices ranging from $7,500 to $30,000 per sponsor, which would yield 200 to 900 leads. When you transitioned the business model to focus more on content leads, I'm trying to understand how the economics worked in the second model and not in the first, because, at the end of the day, you're trying to deliver actionable leads to these vendors.

Let me explain the difference in economics between the summits and the content leads. The first thing to understand is that clients perceived a higher value in leads that were directly engaging with their content. We often faced challenges with clients who, for example, bought 900 leads for $30,000 as a diamond sponsor. They provided a webinar, we promoted it, but only drove 10 leads to their content, while 890 leads came from other people's content. Clients struggled with this, especially in their lead scoring and attribution models, where direct engagement with content scored higher. They were buying leads hoping they would be MQLs and qualified leads for marketing that might not have reached that threshold in their system. So, they were failing in their goals and sometimes blamed us a bit when we did deliver quality leads.