Swedish Match, Snus, & Smokefree Tobacco Products
Former Managing Director at Swedish Match
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Swedish Match, Snus, & Smokefree Tobacco Products(September 2, 2021)
Fredrik Laurell
Former Managing Director at Swedish Match
Frederik is a Former Managing Director at Swedish Match and has over 10 years experience in the smokeless tobacco industry. He was responsible for re-launching snus in the US for Swedish Match and led the JV with Philip Morris to commercialise smokefree products outside of Scandinavia. Frederik is now the CEO of Niccocino, a nicotine pouch company on a mission to reduce global cigarette consumption.
In Practise Notes
- The differences in cigarette and snus nicotine intake mechanism could limit the long term growth of smokefree products
- Nicotine pouches seem to be a larger opportunity than snus because of the lack of smell and improved taste profile
- The capex into heat-not-burn could limit the growth in smokefree products
- The large tobacco companies have large distribution and marketing advantages that limit Swedish Match's market share in the long run
- Potential value creation opportunity to spin out lighters and cigars as a separate business
Interview Transcript
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