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IP Interview
Published May 24, 2020

Swatch Group: Swiss Luxury Watchmaking

UHRThe Swatch
Executive Bio

Manuel Emch

Former CEO at Jacquet Droz, Swatch Group

Why is this interview interesting?

  • The founding story and heritage of Swatch's Jacquet Droz brand
  • History of Swiss watchmaking
  • How Jacquet Droz emotionalized and curated stories about watch lines
  • The essence of product-led design and growth for luxury watches
  • Daring to be different as a luxury watchmaker

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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