Swatch Group: Swiss Luxury Watchmaking
Former CEO at Jacquet Droz, Swatch Group
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Why is this interview interesting?
- The founding story and heritage of Swatch's Jacquet Droz brand
- History of Swiss watchmaking
- How Jacquet Droz emotionalized and curated stories about watch lines
- The essence of product-led design and growth for luxury watches
- Daring to be different as a luxury watchmaker
Swatch Group: Swiss Luxury Watchmaking(March 29, 2020)
Manuel Emch
Former CEO at Jacquet Droz, Swatch Group
Manuel is the Former CEO of Jacquet Droz, one of the oldest luxury Swiss watchmakers globally. Jacquet Droz was founded in 1721 and has an average watch price of around $10,000. In 2000, Swatch purchased the brand and Manuel joined as CEO in 2001 where he led the brand from $250k to over $50m in sales in 8 years. Manuel was also part of the Management Board at Swatch and in 2010 he was hired as CEO at Romain Jerome, a Luxury Swiss watchmaker that focuses on contemporary luxury timepieces. Manuel now consults with luxury watchmakers in Switzerland and the Far East.
Interview Transcript
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