Swatch Group: Swiss Luxury Watchmaking
Former CEO at Jacquet Droz, Swatch Group
inpractise.com/articles/swatch-jacques-droz-luxury-watches
Why is this interview interesting?
- The founding story and heritage of Swatch's Jacquet Droz brand
- History of Swiss watchmaking
- How Jacquet Droz emotionalized and curated stories about watch lines
- The essence of product-led design and growth for luxury watches
- Daring to be different as a luxury watchmaker
Swatch Group: Swiss Luxury Watchmaking(March 29, 2020)
Manuel Emch
Former CEO at Jacquet Droz, Swatch Group
Interview Transcript
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