The Podcasting Advertising Ecosystem

Former Director at Spotify and Current Managing Director at Acast

Why is this interview interesting?

  • Comparison of the video and audio digital advertising ecosystems
  • Why podcast CPMs could reach triple digits
  • The importance of metric standardization for podcasting advertising to reach an inflection point
  • How DTC companies and more traditional advertisers approach buying podcast ads
  • Differences in ad formats and user experience between video and audio
  • The importance of exclusive of content
  • Outlook on Spotify, Apple and the podcasting ecosystem structure

Executive Bio

Brian Danzis

Former Director at Spotify and Current Managing Director at Acast

Brian Danzis is the Current Managing Director of the US for Acast, the leading independent podcasting network, where he is responsible for driving podcast advertising sales for the North American and Mexican markets. Brian is the Former Global Head of Video Monetization at Spotify, where he was leading the direct sales efforts for Spotify’s video formats and commercialization of original content. Prior to Spotify, Brian spent 20 years in the video advertising world, working for Videology, a video advertising platform, Comcast, and CNN.Read more

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Interview Transcript

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The Podcasting Advertising Ecosystem(August 26, 2020)

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