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IP Interview
Published January 30, 2020

Spotify: Marketing Music Artists Online

SPOTSpotify
Executive Bio

Marie-Luise Heimer

Former Head of Artist & Label Marketing Central Europe at Spotify

Why is this interview interesting?

  • Comparison of marketing techniques pre and post-streaming world
  • The importance of offline channels to complement digital marketing
  • How to think about branding across different channels and building user personas
  • The growth in new platforms such as Patreon driving fan-funded artists
  • Managing the big personalities of music artists
  • The potential for Spotify to become a label

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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