Spotify: Marketing Music Artists Online
Former Head of Artist & Label Marketing Central Europe at Spotify
inpractise.com/articles/spot-digital-marketing
Why is this interview interesting?
- Comparison of marketing techniques pre and post-streaming world
- The importance of offline channels to complement digital marketing
- How to think about branding across different channels and building user personas
- The growth in new platforms such as Patreon driving fan-funded artists
- Managing the big personalities of music artists
- The potential for Spotify to become a label
Spotify: Marketing Music Artists Online(January 28, 2020)
Marie-Luise Heimer
Former Head of Artist & Label Marketing Central Europe at Spotify
Marie spent 7 years working for Spotify where she was Head of Artist and Label Marketing for Central Europe. Marie was responsible for both Artist and Label Marketing and developed strategic relationships for all label and industry partners for Spotify in Central Europe. Marie recently led the digital marketing and branding of Rammstein, one of the world’s largest rock bands, as Director of Ease Agency which is one of the leading digital music agencies in Germany.
Interview Transcript
This is a snippet of the transcript, sign up to read more.
Related Content
Spotify Marketing: Dealing with Big Artist Personalities
Former Head of Artist & Label Marketing Central Europe at Spotify
Spotify Music Marketing: Aligning with Artist Personas
Former Head of Artist & Label Marketing Central Europe at Spotify
Spotify: An Online Record Label?
Former Head of Artist & Label Marketing Central Europe at Spotify
Spotify and Digital Music Marketing: Old versus New World
Former Head of Artist & Label Marketing Central Europe at Spotify
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2023 IP 1 Ltd. All rights reserved.