Spotify: Marketing Music Artists Online

Former Head of Artist & Label Marketing Central Europe at Spotify

Why is this interview interesting?

  • Comparison of marketing techniques pre and post-streaming world
  • The importance of offline channels to complement digital marketing
  • How to think about branding across different channels and building user personas
  • The growth in new platforms such as Patreon driving fan-funded artists
  • Managing the big personalities of music artists
  • The potential for Spotify to become a label
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Executive Bio

Marie-Luise Heimer

Former Head of Artist & Label Marketing Central Europe at Spotify

Marie spent 7 years working for Spotify where she was Head of Artist and Label Marketing for Central Europe. Marie was responsible for both Artist and Label Marketing and developed strategic relationships for all label and industry partners for Spotify in Central Europe. Marie recently led the digital marketing and branding of Rammstein, one of the world’s largest rock bands, as Director of Ease Agency which is one of the leading digital music agencies in Germany. Read more

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Interview Transcript

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Spotify: Marketing Music Artists Online(January 28, 2020)

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