Spotify: Marketing Music Artists Online
Former Head of Artist & Label Marketing Central Europe at Spotify
inpractise.com/articles/spot-digital-marketing
Why is this interview interesting?
- Comparison of marketing techniques pre and post-streaming world
- The importance of offline channels to complement digital marketing
- How to think about branding across different channels and building user personas
- The growth in new platforms such as Patreon driving fan-funded artists
- Managing the big personalities of music artists
- The potential for Spotify to become a label
Spotify: Marketing Music Artists Online(January 28, 2020)
Marie-Luise Heimer
Former Head of Artist & Label Marketing Central Europe at Spotify
Interview Transcript
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