Yes, there really is. From the outside, Reply seems simple, but it's really nuanced.

Correct. I'm trying to start from an angle, and you can correct me if you want me to go in a different direction because there are many things to discuss. I'm trying to simplify as much as I can. You can imagine Reply as many companies, but divided into three major groups. One major group is the technological ones, the second is the application ones, and the third group is the process-related ones. I'll give examples so you can grasp what I'm talking about.

Yes, there really is. From the outside, Reply seems simple, but it's really nuanced.

For complex projects with large customers, it's common to see more than one Reply company involved. You might have the technological leg, the process-related leg, and, if needed, the application-specific leg. For example, if we have a project for UniCredit, a bank, to replace their CRM with Microsoft Dynamics, we might involve e*finance for financial services expertise, Cluster Reply for Microsoft Dynamics, and Open Reply for system integration.

Yes, there really is. From the outside, Reply seems simple, but it's really nuanced.

This is what Reply calls the network effect. They are a network of small to medium-sized companies, each focused on excellence in a specific area. When one Reply company identifies a customer need, they call on others to form the best team to address it.