No, it does. In commercial, your ability to price might be significantly hindered due to the type of buyer persona. Is that true? Is there more nuance to it? Why do these sophisticated buyers use a distributor instead of going direct? I'm curious about how that generally functions.

From our perspective, we approached this in a few ways. If a contractor wants to enter the commercial sector or is doing light commercial work, they need our equipment and expertise to offload material and place it on the roof. That was our value proposition. We have crane trucks and knuckle trucks to manage logistics and delivery.