Public Policy Holding Company: Seasonality, Price Sensitivity & Cross-Selling

Former Senior Executive at Public Policy Holding Company

Partner Interview

Published on November 9, 2024

Public Policy Holding CompanyEdelmanTeneoAPCOFTI Consulting

Executive Bio

Former Senior Executive at Public Policy Holding Company

Interview Transcript

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I just want to focus purely on this aspect.

On the public affairs side, pricing is an issue. However, on the GR side, it's not really an issue. The pricing in the GR space is often publicly available due to the Lobbying Disclosure Act. There's not much undercutting, and pricing is often based on a feel for the workload. For example, a client might be quoted $25,000 a month based on the workload. If a client comes back and says their budget is $22,000, most lobbying firms would likely agree to that. The business model allows for profitability even with such concessions.

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Executive Bio

Former Senior Executive at Public Policy Holding Company

Key Quotes

On the public affairs side, pricing is an issue. However, on the GR side, it's not really an issue. The pricing in the GR space is often publicly available due to the Lobbying Disclosure Act. There's not much undercutting, and pricing is often based on a feel for the workload. For example, a client might be quoted $25,000 a month based on the workload. If a client comes back and says their budget is $22,000, most lobbying firms would likely agree to that. The business model allows for profitability even with such concessions.

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