Former Director at Ste. Michelle Wine Estates
Russell has over 33 years in the wine industry and is a Former President of Patz & Hall Wine Company, the winery that was later sold to Ste. Michelle Wine Estates. Russell ran the commercial side of Patz & Hall for two couples who focused on the art of winemaking. At Ste. Michelle, he ran the California Strategy and Operations, leading the Conn Creek Winery and Stag’s Leap Wine Cellars. Russell is currently the General Manager at Napa Wine Company, a winery that owns vineyards and also offers custom winemaking services to wineries such as Naked Wines.Read moreView Profile Page
In Practise Notes
- The Napa Valley is consolidating; limited room to grow reduces the availability of fruit from the region. This limits the ability of corporations to scale which has led to larger wineries buying family-owned wineries and vineyards.
- Napa fruit pricing.
- The differences between sourcing premium fruit for a $100 bottle of wine vs a $30 bottle. The lack of access to high quality fruit could be a limitation for WINE moving into the premium segment.
- The unit operational costs of a bottle of wine
- Custom facility pricing. This would be the rates Naked would pay to scale production.
- Barrel unit costs
- 2005 Granholm ruling and distributor consolidation is driving small wineries DTC
- How Naked works with outsourcing custom winemaking facilities
- Difference in fruit costs per ton between premium and average wine bottles
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