Under what circumstances would you stop using Monday.com? What would you need to see from a competitor to make you switch from Monday.com?

We never switched from Monday.com. I'm pretty sure Warner Brothers is still using it. Switching would be very complicated. For example, if you need to switch from Google Suite to Microsoft 365, you can drag all your documents from Google Drive to OneDrive, and they auto-convert from Sheets to Excel. That's not the case with Monday.com because each board is custom-designed. You decide which columns you want for each board, and there are no templates. My boards might have many automations and integrations directly connected to my CRM system and calendars. If you want to switch, you must manually rebuild all the boards, automations, integrations, and dashboards. It's possible, but very time-consuming. There would need to be a massive price change or a revolutionary new product to consider switching, like what Monday.com did eight years ago.

Regarding pricing, you've already shared some information. I'm trying to understand how Monday.com's pricing works in practice. For example, when you started with 50 users, what did the payment structure look like?

This was in 2018, so their pricing might be different now. When we signed a deal with them, it was just shy of €19.50 per customer per month. There are two types of customers, members and viewers. You only pay for members; you don't pay for viewers. We agreed that when we hit 200 it would go down to €18.50, and when we hit 500 it would go down to €17.50, if I remember correctly. At the end of the day we were paying something like €17 per customer per month.

Before you joined, the product was already in place, understood. Have you had a chance to look at other products like Airtable in depth? Have you used it, perhaps through a free trial? What were some good aspects of Airtable, Asana, and others that Monday.com was lacking? Let's set pricing aside. You mentioned Monday is really sticky, but what about Asana, Trello, and Airtable? What were some good qualities in those products?

I liked Airtable because you could do almost anything you can think of. It's a very flexible tool with advanced features. However, it looks like an Excel sheet, which isn't appealing to most people unless you're a banker. I was concerned that no one would want to use it. Despite that, the tool itself is strong, offering advanced power solutions, formulas, and automation. Trello, back then, was more of a one-trick pony. It wasn't very flexible. In contrast, with Monday, you can have the same board in various views, like a Kanban board, Gantt chart, or table. Trello is mainly known for its Kanban board, so if you don't like Kanban boards, it might not be for you.