Evolution of the Advertising Media Holding Company
Global COO, Havas Media International
inpractise.com/articles/media-holdcos-evolution-strategy
Why is this interview interesting?
- The historical reasons media agency holding companies are structured the way they are
- The competitive advantage media agency holding companies have in serving large multinational brands
- Sources of fee pressure media agency holding companies are facing in an increasingly competitive market
- Why the agency staffing model is under pressure
- How the digital service propositions of consulting companies (e.g. Accenture) pose a competitive threat to media agency holding companies
- Challenges posed to media holding companies by smaller creative agencies who are more agile in producing content and formats for digital advertising channels
- Disintermediation risk from Facebook and Google
Evolution of the Advertising Media Holding Company(July 21, 2020)
Jorge Irizar
Global COO, Havas Media International
Jorge has over 25 years experience in the advertising industry, twenty of which he has spent at Havas Media, a major media agency holding company with a global presence. He currently serves as Global Chief Operating Officer of Havas Media Group. At Havas, Jorge is responsible for trading, planning, data, contracts, and resource management to meet Havas’ commitments with clients.
Interview Transcript
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