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IP Interview
Published October 15, 2020

Massive Entertainment: Game Development, Design & Monetization

TTWOTake-Two InteractiveUBIUbisoftATVIActivision BlizzardEpic Games
Executive Bio

Martin Walfisz

Founder of Massive Entertainment, Ubisoft

Why is this interview interesting?

  • Why gaming is still somewhat hit driven
  • Challenges for game studios and bifurcation of the industry
  • The role of the game publishers in today’s free-to-play world
  • Which game IPs and designs best suit a recurring revenue model
  • The importance of the development team and culture evolving as gaming technology advances
  • How Roblox and Fortnite could challenge the AAA games
  • The sustainability of the tentpole franchise gaming IPs

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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