Massive Entertainment: Game Development, Design & Monetization
Founder of Massive Entertainment, Ubisoft
inpractise.com/articles/massive-entertainment-game-dev-design-monetization
Why is this interview interesting?
- Why gaming is still somewhat hit driven
- Challenges for game studios and bifurcation of the industry
- The role of the game publishers in today’s free-to-play world
- Which game IPs and designs best suit a recurring revenue model
- The importance of the development team and culture evolving as gaming technology advances
- How Roblox and Fortnite could challenge the AAA games
- The sustainability of the tentpole franchise gaming IPs
Massive Entertainment: Game Development, Design & Monetization(October 6, 2020)
Martin Walfisz
Founder of Massive Entertainment, Ubisoft
Martin has over 20 years of experience in developing, designing, and investing in games. He is the Founder of Massive Entertainment, one of the world’s largest game studios now owned by Ubisoft, which he started in 1997. Vivendi purchased Massive in 2002 and Martin was a Director at the group involved in setting the strategy for the gaming division. Martin now runs Nordisk Games where he invests in game developers and studios globally.
Interview Transcript
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