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IP Interview
Published March 10, 2022

Lectra: Selling CAD / CAM Equipment

Executive Bio

Imed Benammar

Former Sales Director at Lectra

Why is this interview interesting?

  • Many companies have tried to replicate Lectra's machines but failed because of the technological complexity
  • Lectra’s poor service quality is creating a potential opportunity for competitors
  • Lectra changed the pricing of spare parts and consumables which leads to 2x annual TCO for a machine on saas vs perpetual license
  • Eastman could pose a threat to Lectra in the future

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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