Lectra: Selling CAD / CAM Equipment
Imed Benammar
Former Sales Director at Lectra
Why is this interview interesting?
- Many companies have tried to replicate Lectra's machines but failed because of the technological complexity
- Lectra’s poor service quality is creating a potential opportunity for competitors
- Lectra changed the pricing of spare parts and consumables which leads to 2x annual TCO for a machine on saas vs perpetual license
- Eastman could pose a threat to Lectra in the future
Interview Transcript
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