Leading versus WeWork
Founder and CEO of Quest Workspaces
inpractise.com/articles/leadingvswe
Why is this interview interesting?
- Why did WeWork have such a large impact on the commercial real estate market?
- What are the challenges WeWork is yet to face and how could they deal with this?
- What strategic options were available against a competitor like WeWork at its peak?
- What are the key psychological challenges of leading against irrational competitors and how can leaders overcome these pressures?
- How does the ownership structure of a company impact the founder or CEO’s decision making?
Leading versus WeWork(October 31, 2019)
Laura Kozelouzek
Founder and CEO of Quest Workspaces
Laura has over 28 years experience in commercial real estate. She started running a single location and worked her way up to manage over 500 locations for HQ, the world’s largest operator of shared space at the time, before it was acquired by Regus. In 2004, Laura founded Synergy Workspaces, a provider of flexible workspaces, which quickly grew to 25 locations and over 1,600 offices to become the largest US operator of executive office space. During the financial crisis, Laura sold Synergy Workspace and then founded Quest Workspaces, another flexible workspace business, in 2010 with solely her own capital. Quest has organically grown to 12 locations today and Laura has grown $50k seed capital to a $20m revenue business today.
Interview Transcript
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