Distribution Solutions Group: TestEquity, Gexpro, & Lawson
Former SVP at TestEquity
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Distribution Solutions Group: TestEquity, Gexpro, & Lawson(January 10, 2023)
Former SVP at TestEquity
The executive has 20+ years’ sales & marketing experience for large, mid size and niche industrial distributors. He was brought into TestEquity to lead their sales & marketing team, implement a major ERP system and harmonise the GTM efforts across product categories. The executive also has robust knowledge of the other business units inside DSG including Lawson Products (competitor to Grainger where he spent 12 years) and Gexpro Services.
Interview Transcript
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Were they still stuck with those problems while you were there, or did they come out of it?
They came out of it on the test and measurement side, because the TestEquity side of that business had so much value in terms of technical knowledge, people knew so much and worked well with it. So, that bounced back pretty fast. The approach in the market worked well. Whereas on the production supply side, if you’re having problems and that business moves, there's no impetus to move back. If you're buying tweezers from one company and don't like them, you move and buy them from somebody else. That's a harder business to build back. I’ve been away for a few years, so I don't know what's happened. But there are more differentiators on the test and measurement side with returning customers, than on the other side.
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