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IP Interview
Published May 11, 2019

Jaguar Land Rover and The Chinese Premium Auto Market

Jaguar Land RoverMBGMercedes-Benz GroupBMWBMW
Executive Bio

Liang Zhou

Current General Manager, Procurement and Supply Chain, SAIC General Motors Corporation

Why is this interview interesting?

  • Chinese premium auto market structure
  • Positioning of JLR versus leading German players
  • Why quality issues are a key cause of JLR underperformance in China
  • Brand identity and demographic of JLR consumer in China
  • How JLR can turn the performance around in China

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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