Published September 24, 2025
Intuitive Surgical & Surgical Science: Robotic Simulation & Digital Ecosystem
inpractise.com/articles/intuitive-surgical-surgical-science-simulation-and-digital-ecosystem
Executive Bio
Former VP at Intuitive Surgical
Summary
Subscribe to access hundreds of interviews and primary research
Or contact sales for full access
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
How did they think about improving those economics then?
There were many discussions about whether it was worth establishing an in-house team with 3D artists and clinical experts to create these renderings. The idea was to see if it was worth taking some business away from vendors, as we were paying a lot for that, and whether the cost justified doing it in-house. There was also exploration around finding other vendors to create a competitive situation and get better economics. This was underway before I left, but from my last discussions with industry players, it still sounds like they are heavily reliant on existing arrangements.
This is a snippet of the transcript.to get full access.
What's holding them back?
I think they've attempted to do something, but Intuitive is predominantly a hardware company. That's how they started. It's led and driven by engineers, and that's how decisions are made, unfortunately. They've tried their hand at many things and stumbled in many areas. For example, the XR team I've mentioned—I haven't seen a single product come out. I'm not sure what they do. They probably have 50 or 60 people, and you wonder what they actually do there. Years have passed, and I haven't seen a single product.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content

Intuitive Surgical: Competitive Threat of Instrument Remanufacturing

Intuitive Surgical: Europe Capital Equipment & Instrument Sales
Former Sales Executive at Intuitive Surgical

Intuitive Surgical: Protection Against Remanufacturing
Former VP Clinical Sales at Intuitive Surgical

Intuitive Surgical Competition: Instrument Remanufacturing Process
Remanufactured Instrument Distributor
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.