Hilton Brand Strategy, Loyalty & Distribution
Former Global Head of Corporate Strategy at Hilton Worldwide
inpractise.com/articles/hilton-turnaround-loyalty-otas
Why is this interview interesting?
- How Hilton built a portfolio of brands for all market segments
- Hotel conversions versus new builds
- How hotel loyalty schemes are moving from simple frequency plans to full customer experiences
- Franchisee cost strucutre and financial leverage
- The long-run positioning of the OTAs and who owns the customer
Hilton Brand Strategy, Loyalty & Distribution(June 4, 2020)
Mark Morrison
Former Global Head of Corporate Strategy at Hilton Worldwide
Mark has over 20 years experience in the hotel industry and joined Hilton in 2008 as Global Head of Corporate Strategy to help Blackstone transform the business. From 2008-16, Mark led the strategic turnaround of Hilton where he was pivotal in constructing the brand portfolio and building the loyalty scheme. He then joined Expedia as VP, Hotel Owner and Services where he rolled out strategies for owners and management companies of the largest hotel chains globally.
Interview Transcript
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