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IP Interview
Published June 10, 2020

Hilton Brand Strategy, Loyalty & Distribution

HLTHilton Worldwide
Executive Bio

Mark Morrison

Former Global Head of Corporate Strategy at Hilton Worldwide

Why is this interview interesting?

  • How Hilton built a portfolio of brands for all market segments
  • Hotel conversions versus new builds
  • How hotel loyalty schemes are moving from simple frequency plans to full customer experiences
  • Franchisee cost strucutre and financial leverage
  • The long-run positioning of the OTAs and who owns the customer

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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