Grubhub and US Online Food Delivery
Former Director, Product at Grubhub
inpractise.com/articles/grub-online-food-delivery
Published on December 29, 2019
Why is this interview interesting?
- The impact of DoorDash and UberEats entering the US food delivery market
- How Grubhub responded strategically to new entrants
- The importance of selection and price for food delivery marketplaces
- Impact on customer loyalty and customer acquisition costs
- Potential long run shakeout of the US food delivery industry
Grubhub and US Online Food Delivery(December 5, 2019)
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Executive Bio
Aaron Smith
Former Director, Product at Grubhub
Aaron joined Grubhub in 2015, one year after Grubhub merged with Seamless, and the business was growing at over 100%. He was responsible for leading the consumer product experience as the business trebled it’s active diners from over 6m to 18m in 2018. Aaron previously spent 4 years at Amazon managing Scheduled Delivery and Dropship teams. He left Grubhub in late-2018 and is now SVP and Head of Product for TruCar.
Interview Transcript
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