Grubhub and US Online Food Delivery

Former Director, Product at Grubhub

Why is this interview interesting?

  • The impact of DoorDash and UberEats entering the US food delivery market
  • How Grubhub responded strategically to new entrants
  • The importance of selection and price for food delivery marketplaces
  • Impact on customer loyalty and customer acquisition costs
  • Potential long run shakeout of the US food delivery industry
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Executive Bio

Aaron Smith

Former Director, Product at Grubhub

Aaron joined Grubhub in 2015, one year after Grubhub merged with Seamless, and the business was growing at over 100%. He was responsible for leading the consumer product experience as the business trebled it’s active diners from over 6m to 18m in 2018. Aaron previously spent 4 years at Amazon managing Scheduled Delivery and Dropship teams. He left Grubhub in late-2018 and is now SVP and Head of Product for TruCar. Read more

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Grubhub and US Online Food Delivery(December 5, 2019)

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