Dr Lal Pathlabs: Regional Management & B2C Strategy
Former Regional Sales Manager at Dr Lal Pathlabs
inpractise.com/articles/dr-lal-pathlabs-regional-management-and-b2c-strategy
Former Regional Sales Manager at Dr Lal Pathlabs
Interview Transcript
This is a snippet of the transcript, sign up to read more.
What I was going to ask is, considering your experiences primarily in the east, and now that you have moved on from Dr Lal and had other experiences, what do you think has helped them succeed in the east? The background to that question is, why do you think other regions are not quite as robust? I'm not saying they're not successful, just not as robust.
It completely depends on the local level management and how they operate in the market. In the eastern and northern regions, Dr Lal PathLabs is playing aggressively. They are reaching every corner and establishing labs wherever necessary. They have a stronger logistics support, which is essential in the diagnostic industry. If you cannot collect samples on time, you cannot maintain the TAT, which is vital for providing better services, whether B2B or B2C. They are strengthening their logistics and field force, meaning their salespeople. They are aggressively opening headquarters and placing labs in remote areas as needed. These actions are making the east and north regions grow robustly.
This is a snippet of the transcript, sign up to read more.
One of the features I've noticed within Dr Lal PathLabs and other companies is the home collection service. This involves collecting samples from the patient's home and bringing them to the lab for testing. Is this strategy successful in your experience?
The key is not just offering home collection but providing proper services. Educating phlebotomists is crucial because some patients come for specific tests like sugar, HBC, vitamin, or thyroid tests. Phlebotomists need to communicate effectively and educate patients about package deals for more comprehensive testing at a better price. This education helps phlebotomists convince patients and increase basic services. This is the advantage of home collection.
This is a snippet of the transcript, sign up to read more.
Related Content
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2025 IP 1 Ltd. All rights reserved.