CPG Sales and Distribution
Former VP of Sales at PepsiCo and Snyder's-Lance
inpractise.com/articles/cpg-sales-distribution
Why is this interview interesting?
- Common mistakes and misconceptions about bringing a consumer product to retail
- Distribution and slotting fee structures
- The importance of relationships in gaining retail sales and distribution
- Why Walmart is actually an easier choice for consumer start-ups gaining distribution
- How start-up brands should approach category managers
CPG Sales and Distribution(October 23, 2019)
Gene Russell
Former VP of Sales at PepsiCo and Snyder's-Lance
Interview Transcript
This is a snippet of the transcript, sign up to read more.
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