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IP Interview
Published December 28, 2019

CPG Sales and Distribution

CPBCampbell SoupPEPPepsiCo
Executive Bio

Gene Russell

Former VP of Sales at PepsiCo and Snyder's-Lance

Why is this interview interesting?

  • Common mistakes and misconceptions about bringing a consumer product to retail
  • Distribution and slotting fee structures
  • The importance of relationships in gaining retail sales and distribution
  • Why Walmart is actually an easier choice for consumer start-ups gaining distribution
  • How start-up brands should approach category managers

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

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