The Evolution of Corporate Innovation and R&D
Former Executive Director Innovation at Diversey
inpractise.com/articles/corporate-innovation-res-and-dev
Why is this interview interesting?
- The evolution of innovation and R&D in corporations
- How large corporations structure innovation teams
- The relationship between innovation, R&D and sales and marketing
- Processes for innovation within corporations
The Evolution of Corporate Innovation and R&D(October 1, 2019)
Robert-Jan Ulhorn
Former Executive Director Innovation at Diversey
Interview Transcript
This is a snippet of the transcript, sign up to read more.
If you look at Diversey over the last decade, it's had various different management teams, how does that impact the culture of innovation in the institution?
Of course, it’s the management team that influences culture. That is very true. I think, in the case of Diversey, what influenced it most was the fact that it was bought and sold a number of times. That affects the strategic agenda often and the strategic agenda will affect innovation. The private equity head wanted to sell it in sort of 2-3 years time. That’s a short horizon time-span for innovation. Innovation as a strategic driver for growth becomes less important, because, by the time it starts paying off, in 2-3 years, they will have sold the company again. I think that determines a lot of how people look at innovation. The second cause is the management team. Most management teams will be convinced that innovation is an important activity because they are convinced that they will become obsolete at some point in time. Now, it depends a little bit on what market segment you are in and how urgent that is. That will impact innovation as well. In general, the larger organisations will have some form of innovation.
This is a snippet of the transcript, sign up to read more.
Related Content
Unilever Sustainable Living Plan
Current Global Sustainability Manager at Unilever
Circular Economy: Building Demand for Recycled Plastic
Current Head of Sustainability at Danone, Brazil.
Circular Economy: Challenges Meeting Recycled Plastic Targets
Current Head of Sustainability at Danone, Brazil.
Circular Economy: Recycling Capacity Constraints
Current Head of Sustainability at Danone, Brazil.
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2024 IP 1 Ltd. All rights reserved.