Copart: New Market Expansion Process & Challenges
Former Senior Director of Sales at Copart
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Copart: New Market Expansion Process & Challenges(March 16, 2024)
Former Senior Director of Sales at Copart
The expert is a former Senior Director of Sales at Copart, with 25 years of experience in the automotive industry. For 8 years, he spearheaded Copart's brand and sales team development in Canada, establishing the company's presence as their first salesperson in the country. His extensive experience includes working on the insurance side and managing close contacts with US offices.
Interview Transcript
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How many of their properties were actually acquired versus built from scratch?
I don't have the exact figure. However, considering our operations in Canada, I'd estimate that about 75% were pre-existing, with the remaining 25% being greenfield projects.
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What's the advantage for the insurer to commit to a multi-year deal versus a one-year deal?
It's like turning the Titanic around. I'm dealing with the C-level people at an insurance company. Then you have all the ground-level people who get upset if you change what's on the menu in their cafeteria on any given day. Imagine telling them that we're switching from Jim and Sally over at IAA to Copart. It's going to change their whole process and disrupt their day-to-day activities. This transition usually takes a long time for an insurance company to get over.
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