How does that impact your ability to raise prices?

The second strategy involved changing the business model. Instead of selling a license for one UFED, the model shifted to charging based on usage, value, or volume, depending on the product. For example, Premium was initially sold with a package of unlocks. You buy a package of a certain number of unlocks that you can use. So, the more you use, the more you pay.

How does that impact your ability to raise prices?

Pathfinder and Guardian have components based on users and data volume. The more users you have, the more you pay. The more investigations you run, the more data you store, the more you pay. This happens without raising the unit cost or price per se. Your price list stays the same, but you provide more value, and the customer pays more due to the increased value.