Cellebrite: Pathfinder Product Origins

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How did you position yourself or the Pathfinder product against, on one end, Magnet Axiom, and on the other hand, something like Palantir or IBM?

Back in the day, if you looked into Nuix, for example, they had a massive ability to analyze data, even better than Cellebrite, with petabytes of information. However, when you examined the link analysis between entities, you saw one email connecting with another email or one mobile device connecting with another mobile device. This doesn't make sense for the investigation or the investigator. I want to see Salim communicating with Adam, not just an email address communicating with another. I also want to see which channels we are using, like WhatsApp or email. This entity resolution, or name resolution, was a big differentiator. It allowed us to put all the digital entities of someone under a single name and make the right correlations, which was quite an intensive project.

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How did you position yourself or the Pathfinder product against, on one end, Magnet Axiom, and on the other hand, something like Palantir or IBM?

This was a very important differentiator for Cellebrite back in the day. We always emphasized that we understood mobile data better and were well-positioned within organizations. From a workflow or process point of view, Cellebrite is there. They are the first thing the police encounter during extraction and examination. If the data goes somewhere else, it's a loss for Cellebrite. It's like Google collecting all the web information and giving it to someone else for analytics. It doesn't make sense for Cellebrite. They are the incumbent, and it's just a matter of making it accessible to the rest of the organization outside of the forensic lab.

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