Boozt, Zalando, & Nordic Online Fashion
Former Director at Boozt
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Boozt
Why is this company interesting?
Founded in 2007 as an outsourced Nordic fashion partner to brands, Boozt pivoted to pure-play online retail in 2011. Through Boozt.com, the company sells fashion and home products and off-price items through Bootzlet.com. Over the last 7 years, revenue has grown 34% CAGR to over 500m EUR in a 40bn EUR Nordic market.
Boozt buys and owns all inventory and is positioned as a premium offering for brands relative to Zalando. Boozt’s reported AoV after returns is ~80 EUR vs Zalando’s 43 EUR and the estimated 5-year LTV / CAC is over 4x.
The competitive advantage of Boozt is a curated assortment, quick fulfilment and a scaled Nordic customer base that brands can leverage. The big challenge is how Boozt can compete with Zalando’s scale, range, and marketing power.
Former Director at Boozt
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