Boozt, Zalando, & Nordic Online Fashion

Former Director at Boozt


Why is this company interesting?

Founded in 2007 as an outsourced Nordic fashion partner to brands, Boozt pivoted to pure-play online retail in 2011. Through, the company sells fashion and home products and off-price items through Over the last 7 years, revenue has grown 34% CAGR to over 500m EUR in a 40bn EUR Nordic market.

Boozt buys and owns all inventory and is positioned as a premium offering for brands relative to Zalando. Boozt’s reported AoV after returns is ~80 EUR vs Zalando’s 43 EUR and the estimated 5-year LTV / CAC is over 4x.

The competitive advantage of Boozt is a curated assortment, quick fulfilment and a scaled Nordic customer base that brands can leverage. The big challenge is how Boozt can compete with Zalando’s scale, range, and marketing power.


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